Finally, a Canadian conference about Marketing to Moms Online! I've been wondering for years when this was going to happen, and it's such a relief that there's going to be a forum where online Moms can really talk to Marketers and have an honest, open conversation. We're bursting with things to say, things about who we are and what we do and how we can truly work together for mutual benefit. There's so much misconception about "moms online" and what we do and how we behave and think. It's wonderful to take advantage of the power in having a direct conversation, rather than having marketers just talk to other marketers about us instead of actually talking with us, or having some man present a study about "Meeting the 21st Century Mom".
Except, that direct conversation? is exactly what this conference is not doing.
I saw the link to the OpenDialogue Marketing to Digital Moms conference from MomCentral Canada on Twitter. And when I saw the link, I was initially delighted. Thinking it was equivalent to Mom 2.0 or BlogHer Business - places where marketers who so covet the Mom market, who are dying to figure out ways to get under our skin, can actually talk to us - I thought, what a great opportunity. A chance to talk to Canadian marketers! And to tell them that we don't just surf. We write. We talk to each other. We find our niches. We rally around causes. We speak out against injustice, against misconception, against cruelty, against fools. We brand ourselves, and when we don't have big business budgets for branding, we figure it out for ourselves, or we turn to each other and give each other small business opportunities. We get together and start things, fun things, cool things, things that mock those that mock us (because, trust me, we're mocked a lot) and turn their arguments in to nothing more than bitter ash.